Kalina phillips

ABOUT

Kalina is a creative and strategic digital marketing professional with multiple years of experience ideating, creating, and publishing social media campaigns for brands including Paris Hilton, Graduate Hotels, and Karuna Skin.

She has delivered over 200 live posts for over 50 campaigns to an active audience of 67.8 million followers across Instagram, TikTok, Facebook, YouTube and X (formerly Twitter) resulting in 351M cumulative views and 21M likes.

Kalina is skilled in platform-specific storytelling, audience engagement, and content optimization across TikTok, Instagram, and YouTube.

She is experienced in scripting, directing, and producing high-impact content for live events (MTV VMAs, Nylon Nights NYFW), brand collaborations (Motorola, Meta Quest) and streaming media (Peacock).

Kalina is a team player and self-starter who monetized and grew her personal viral @BabyYodaWiggie TikTok account to 84.9K followers with 754.7k likes during a global pandemic and is 2x published in WIRED.

She graduated in May 2023 with a Bachelor of Science in Media, Culture and Communication and a Minor in Creative Writing from New York University.